During COVID, optical dispensaries adopted practices that can improve conversion rates in a reopened world. The good news: it doesn't look like COVID-19's high casualty rates and widespread business shutdowns are returning anytime soon. The bad news: neither are your optical dispensary conversion rates. To read more, click here.
COVID-19 has left seemingly no business or industry untouched, the eye care sector included. Although deemed essential, many ophthalmologists’ offices nationwide made the decision to close except for emergencies during the height of the pandemic. As with most businesses since reopening, eye care practices have been navigating uncharted territory, emerging from shutdown to a new [...]
In this issue of Invision Magazine, Mary Walker discusses why delegating certain tasks is the key to improving the overall professional management of your practice. Click here to read the fill article.
Mary Walker shares her tips for training your staff so that they are in a better position to sell for your dispensary. Click here to read the article from Eyecare Business.
We are honored to be named one of the Top 50 Optical Retailers by Vision Monday! To read the full article, click here.
The optical retailing landscape, especially for the independent ECP, is being buffeted by waves of change, as consolidation, new technology and an evolving patient mindset bring new challenges almost on a daily basis. In an effort to offset these challenges and support both the independent optometrist and ophthalmologist in today’s rough-and-tumble business environment, two optical [...]
Thanks to our “booming” generation the demand for medical eyecare is now at an all-time high and expected to continue to rise through 2030. At the same time, the number of new optometrists is not outpacing the number of optometrists who are retiring. This is good news/bad news for optometry. The good news, optometric practices [...]
By Mary Walker Forty years ago, I began my dedicated career in customer service. My mission was the successful dispensing of frozen dairy goods to a demanding, often unruly public. More specifically, I scooped and served ice cream. Back then, seamless customer service meant understanding our products, being able to accurately describe each, taking an order [...]
One of the biggest keys to having a successful optical dispensary is building up a loyal patient base and maintaining retention. With 65% of the adult population in the US wearing prescription glasses, there is a lot of opportunity to make this happen. Joe Casorio shares his insider tips on how to retain your optical [...]
If you're not benchmarking your inventory, you should reconsider. Mary Walker shares her top five specific points on how to use inventory benchmarking to your advantage and how it will grow your practice profits. Click here to read the full article from Eyecare Business.
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